Privacy Policy | Bedrock ABA Therapy

Privacy Policy

Last Updated: May 5, 2026  |  Effective Date: May 5, 2026

Bedrock ABA Therapy ("Bedrock ABA," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at bedrockaba.com or interact with our services.

Please read this policy carefully. If you do not agree with its terms, please discontinue use of our site.

1. Information We Collect

Information You Provide Directly

When you submit a form, request a consultation, or contact us, we may collect:

  • Full name
  • Email address
  • Phone number (including mobile phone number)
  • Child's age and general information about their needs
  • Insurance or Medicaid coverage information
  • Geographic location (city, county, zip code)
  • Any other information you voluntarily provide

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and browser type
  • Pages visited and time spent on each page
  • Referring website or advertisement
  • Device type and operating system
  • Cookie and tracking data (see Section 5)

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiry and provide information about ABA therapy services
  • To contact you by phone, email, or SMS/text message regarding your inquiry or enrollment
  • To verify insurance or Medicaid eligibility on your behalf
  • To schedule consultations and appointments
  • To send appointment reminders, service updates, and follow-up communications
  • To improve our website and marketing efforts
  • To comply with applicable laws and regulations

3. SMS / Text Message Communications

SMS Opt-In Consent: By checking the SMS consent checkbox on our web form, you expressly consent to receive text messages (SMS/MMS) from Bedrock ABA at the mobile phone number you provided. Message frequency may vary. Standard message and data rates may apply.

What Types of SMS Messages We Send

When you opt in to receive SMS messages from Bedrock ABA, you may receive:

  • Confirmation messages acknowledging your inquiry
  • Follow-up messages from our team regarding ABA therapy services
  • Appointment reminders and scheduling information
  • Informational messages about ABA therapy resources
  • Enrollment and onboarding communications

We do not send unsolicited promotional or marketing SMS messages.

How to Opt Out of SMS

You may opt out of SMS messages at any time by replying STOP to any text message you receive from us. After opting out, you will receive one final confirmation message and no further SMS messages will be sent. You may also opt out by contacting us at [email protected] or calling (385) 563-1930.

How to Get Help

For help with SMS messages, reply HELP to any text message or contact us at [email protected] or (385) 563-1930.

No Sharing of SMS Consent Data: We will not share, sell, rent, or disclose your mobile phone number or SMS opt-in consent information to any third party for their own marketing purposes. Your SMS consent data is not shared with third parties or affiliates for marketing purposes. Mobile information collected for SMS communications will not be shared with any third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. How We Share Your Information

We do not sell your personal information. We may share your information only in the following limited circumstances:

  • Service Providers: We may share information with trusted third-party vendors who assist us in operating our website, managing our CRM, or delivering services (e.g., GoHighLevel CRM platform, email service providers). These vendors are contractually obligated to keep your information confidential and use it only to perform services on our behalf.
  • SMS Providers: Your phone number may be shared with our SMS delivery provider solely for the purpose of delivering text messages you have consented to receive. This is the only SMS-related data sharing we conduct.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not share your personal information with third parties for their own marketing or advertising purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and analyze site traffic. Cookies are small data files stored on your device.

Types of Cookies We Use

  • Essential Cookies: Required for the website to function properly (e.g., form submission, session management).
  • Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics). Data collected is aggregated and anonymized.
  • Advertising Cookies: Used to track conversions from paid advertising campaigns (e.g., Facebook Pixel, Google Ads). These cookies help us measure the effectiveness of our ads.

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include:

  • Encrypted data transmission (SSL/TLS) on all web forms
  • Access controls limiting who can view your personal information
  • Secure, password-protected CRM systems
  • Regular review of our data collection and storage practices

While we take reasonable steps to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: You may request a copy of the personal information we hold about you.
  • Correction: You may request that we correct inaccurate or incomplete information.
  • Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
  • Opt-Out of SMS: Reply STOP to any text message to immediately opt out of SMS communications.
  • Opt-Out of Email: Click the unsubscribe link in any marketing email or contact us directly.
  • Do Not Sell: We do not sell your personal information. No opt-out is required.

To exercise any of these rights, contact us at:

8. Children's Privacy

Our website is directed to parents and caregivers of children with autism spectrum disorder. We do not knowingly collect personal information directly from children under 13. All information submitted through our forms is provided by parents or legal guardians on behalf of their children. If you believe we have inadvertently collected information from a child under 13 without parental consent, please contact us immediately at [email protected].

9. HIPAA Notice

As a healthcare provider, Bedrock ABA Therapy is subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) collected in connection with your child's ABA therapy services is governed by our separate HIPAA Notice of Privacy Practices, which takes precedence over this Privacy Policy for health information. Information submitted through our website inquiry forms prior to enrollment is not considered PHI.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: